Kuala Lumpur, 16 November 2015 – The Malaysian Conservation Alliance for Tigers (MYCAT) thanks The Body Shop Malaysia for the donation of RM191,254.82 towards its tiger conservation programme.
“Critically endangered, there may be less than 300 wild tigers surviving in Malaysia, and the conservation community needs to harness greater support from all around,” said Dr. Kae Kawanishi, General Manager of MYCAT.
“Everyone needs to play a role, including Malaysian businesses. Leveraging on our caring customers and the wide reach of our outlets, we want to raise awareness on this critical issue and enough funds to support MYCAT’s work so that these conservationists can focus on what they do best – saving tigers,” said Datin Mina Cheah-Foong, Managing Director of The Body Shop Malaysia.
The Body Shop has successfully run the Kick The Bag Habit Campaign since 2009 resulting in many paper bags being unused; reducing our carbon footprint. With this campaign, each customer at any of The Body Shop store nationwide who require a paper bag would be charged RM0.50 and for each bag refused, The Body Shop will donate the same amount to the fund.
The funds from the 2015 campaign are being channelled to MYCAT’s Citizen Action for Tigers (CAT) programme as well as advocacy efforts to protect tiger habitat and prey.
CAT engages everyday citizens to deter poaching at the Sungai Yu Wildlife Corridor in Merapoh, Pahang, by going on guided hikes (aka CAT Walks) at this important forest corridor which links the Titiwangsa Range and Taman Negara.
“It is incredibly heartening to see a home grown Malaysian company taking an active stand towards conservation of Mother Nature. And what better species than the tiger that symbolises the full range of biodiversity in a healthy ecosystem of this nation,” said Dr. Kae.
“CAT was developed to empower the public to complement the existing enforcement efforts of the Wildlife Department on the ground, and was an experiment of sorts back in 2010. Would Malaysians answer the Malayan tiger’s plea for help?
Well the answer has been a big YES, and not only by Malaysians. People do care and will act if given an opportunity. Our 760 volunteers from 30 countries have proven that everyone can make a difference.”
Datin Mina Cheah-Foong further stresses that this is indeed a fabulous example of business positively reinforcing partnerships with NGOs.
“It is good for The Body Shop as it has helped us reduce our carbon footprint plus it fulfils our profits with principles stand. It is also good for our customers because they are taking a positive action by reducing their own carbon footprint while donating to a worthy cause.”
Notes to Editor:
The Body Shop is committed to being an environmentally responsible retailer. We strive to ensure that our business activities will always contribute to the wellbeing and aspirations of our current stakeholders without compromising the needs of future generations. We will apply best practice throughout our business activities and take on a leadership role in areas where we can make a difference and set an example to our industry.
The Malaysian Conservation Alliance for Tigers (MYCAT) is an alliance of the Malaysian Nature Society (MNS), TRAFFIC Southeast Asia, Wildlife Conservation Society-Malaysia Programme and WWF-Malaysia, supported by the Department of Wildlife and National Parks Peninsular Malaysia for joint implementation of the National Tiger Conservation Action Plan for Malaysia.
Learn more about Citizen Action for Tigers at www.citizenactionfortigers.my.