Alongside direct enforcement interventions by the authorities, community outreach is a crucial tool to reduce consumption and trade of threatened wildlife. Long-term outreach, especially, is preventative in nature, with the hope that the killing and smuggling of animals can be avoided by reducing the threats at the source. It ties in directly with the one of four objectives of the NTCAP: providing long-term on-the-ground protection of tigers and their prey.
MYCAT started a nationwide campaign in 2007, to reduce the trade and consumption of tigers and their prey. The main campaign activity is the tiger roadshow, community outreach programmes, conducted in rural and urban wildlife crime hotspots. The programmes, facilitated by MYCAT and volunteers from the public, comprise the education component in schools and the awareness component in public places.